Courtesy, Social Confidence & More

So much more than which fork to use!

Welcome to In Good Company Etiquette Academy & Finishing School! We offer Social and Life Skills training programs for children and youth ages 5-20, as well as social clubs, parties and events. Manners are so much more than knowing what fork to use!

The world can be a difficult place, but we know that teaching young people what the expected and respected behaviors are in social settings, and giving them the knowledge and skills they need to be socially competent, boosts their confidence, builds self-esteem, and helps them present themselves more positively. Our programs cover important and practical life and social skills topics that girls of all ages need to be their very best selves!

About Us

In Good Company Manitoba

“Growing up can be hard without having the advantage of confidence, self-awareness, and social savvy.  Manners teach children and young adults the social and communication skills they need to succeed.” This is a personal mantra of Jessica LoRusso, Director and President of In Good Company Etiquette Academy & Finishing School – Manitoba. In June 2019, Jessica purchased the license to offer Courtesy Coach Train the Trainer Certification programs throughout Manitoba as an affiliate of Civility Experts Worldwide.

Jessica and her team at the Winnipeg office will be offering a variety of social skills programs, classes, etiquette parties and private coaching for children and youth ages 5 – 20 years of age. She is also available for private coaching sessions for adults and families.

Coming from an entrepreneurial background of over 20 years, Jessica recognizes and values the power good etiquette, proper manners and the ability to traverse the corporate environment with social competency attributed to her success.  The need for respect, kindness and social skills which contribute to self-esteem, confidence and healthy relationships personally and professionally has been instrumental in success of her businesses, employees and the experience of customers. She often says, “When in doubt, be considerate and professional.”

Jessica holds professional “journeyman” designations in hairstyling, esthetics and makeup artistry.  In 2018, she became the 12th Master Certified Civility Trainer (MCCT)© worldwide.  Jessica is also certified to deliver Civility Training Credibility and Confidence Training, and Golden Rule Civility Youth Training with the International Civility Consortium Trainers.  Jessica has launched her second book “Be Believable”. ​ In addition, Jessica has volunteered her time as the President with the ALS society; Finalist for Manitoba Women Entrepreneur of the Year Award (Building Business and Excellence in Service Categories) for three consecutive years and Winner of Rookie of the Year, Winnipeg Chamber of Commerce.

Jessica LoRusso is also a member of Civility Speakers’ Bureau where you can find professional speakers, keynote presenters, workshop facilitators and workplace trainers who specialize in civility and related topics and content.

Courtesy Coach

Train the Trainer Certification

This program was created by Civility Experts Worldwide and it is a validated industry credential program supported by the International Civility Trainer’s Consortium.

This training program will provide teachers, parents, caregivers, and other children’s programs training professionals with all the tools they need to successfully deliver character, confidence and courtesy lessons and workshops to children ages 4-12 years. The Courtesy Coach® program is mandatory for all licensees and/or franchisees and sub-franchisees in the In Good Company Etiquette Academy Group.

After completing either the distance or the live trainer sessions program participants will be granted a “Certificate of Achievement” to recognize completion of the coursework for the Courtesy Coach® designation. They will then be eligible to write the International Civility Trainers’ Consortium certification exam to be recognized as a Certified Children’s Character, Confidence and Courtesy Coach®. Contact us for more information.

My Very Best

Ages 9-13

Worries about how the world views them, and not always feeling comfortable about themselves or in unfamiliar social settings can seriously impact the self-esteem and confidence of young ladies entering their teens. This 8-part social and life skills program is designed to introduce the “rules” for meeting social expectations and fitting into the world as well as build confidence, self-esteem & social competence.

Real Beauty Bootcamp

Ages 12-15

Includes lunches and all materials, certificate and special gifts. Being a real beauty is not the same as being really beautiful- at least not in the way many people think. Sure it’s important to look good – but real beauty is something you find. You find it when you find your courage, confidence, and character and you build it when you practice civility and grace.

Confidence Camp

Ages 8-11

All materials, beauty treatments, 3 course lunch, workbooks and prizes are included. A certificate of achievement will be presented the last day of class. Life can be exhausting and stressful for pre-tweens and tweenagers… fitting in and filling out, afraid to follow but to shy to lead, and making your way in the word while you’re finding out who you are.

Etiquette Tea Parties

Suitable for Ages 5-14

Who doesn’t love a tea party?

Imagine the fun if the tea party includes up to 10 good friends, dress-up, a mini-etiquette lesson to learn tea etiquette and the art of serving a beautiful cake. You will also have fun French Pastry Chef treat to take home. Book your all- inclusive tea etiquette party today.

Afternoon Tea Etiquette is available at an additional cost

Winnipeg Manitoba Club 194 Broadway.

If you prefer, we can also bring the party to a location of your choice! Contact us for more information. Additional costs for additional guests.

Rosebud Club

Join the Rosebud Club for Girls Ages 5-10!


Setting a pretty table, arranging flowers, learning how to plan a party: these are a few of the activities and social graces little girls ages 5 -10 years will do at Rosebud Club. Learn how to engage in conversation and social skills.  All supplies and lunch are included.

Classes fill quickly so please register today!

Location: Winnipeg Manitoba Club 194 Broadway

Ooh La La!

All-Inclusive Paris Theme Party

(Suitable for Ages 5-18 years)


Our Coco Chanel inspired space (Black and White with Pink and Sparkle) is just large enough to accommodate up to 10 party guests including the guest of honor, plus a maximum of two adults to celebrate in style!

Once you’ve booked your party, we take care of everything else! Your party is “planned” to follow an “Afternoon in Paris” agenda which includes:

  • A party host – to direct your guests through the activities, give etiquette tips, and help make the party perfect.
  • Crowning of the birthday girl (take home your tierra) with a special toast to celebrate her special day.
  • Next – off to put on your pearls, boas, and gloves, and pose for a few photos in front of the Eiffel Tower with your family and friends.
  • Then, it’s time for a trip to “Le Petit Gateau” where you will enjoy some beautiful sweet treats and a theme inspired cake while you gaze at the Eiffel tower – ahhh Paris!
  • And what party would be complete without presents? Don’t forget to take the French Pastry Chef Treat for you and your friends to take home.

Location: Winnipeg Manitoba Club 194 Broadway

Additional costs for additional guests.

Little Miss Manners

Join Little Miss Manners for Girls Ages 5-10!


Graduates of the Little Miss Manners program will develop skills they need to be successful at school, with their friends, and in life generally. This course will teach what is expected AND respected in social settings and boost their confidence. Having a clear understanding of social rules will help little girls not only show respect, BUT earn the respect of others as well. All supplies and lunch are included.

Classes fill quickly so please register today!

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If you are a trainer, teacher, community program facilitator, or social skills coach and you are interested in acquiring a Trainer License to use this insightful and practical curriculum kit, contact Jessica LoRusso.

We also offer Private Coaching and Consulting. Please contact us here for more information.

Get in Touch


Get in touch with us and receive updates, course schedules, free gifts and news! When you fill out either of the forms below, you’ll receive an invitation to subscribe to our free newsletter. When you confirm your subscription, we’ll also send you a free gift: The Power of Civility e-book by In Good Company founder Lew Bayer. We look forward to hearing from you!

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To get in touch with us directly, please email Jessica LoRusso or call 204 770 4864 .

Start Your Own Etiquette Company

  1. The Pas and North
  2. Swan River, Roblin, Russel, Winnipegosis
  3. Dauphin, Ste Rose, McCreary, Neepawa, Minnedosa
  4. Brandon
  5. Souris, Virden, Melita, Killarney, Boissevain
  6. Portage La Prairie, Austin, MacGregor, Elie, Oakville
  7. Carman, Morden, Manitou, Winkler, Altona ( west of #75 Hwy)
  8. Steinbach, Morris, Emerson ( south of #1 Hwy and East of #75 Hwy)

If your town or area of interest is not listed above, please send your inquiries regarding Manitoba to Jessica LoRusso.

In Good Company Winnipeg is a Licensee of In Good Company Etiquette Academy & Finishing School® License Group which is owned by Civility Experts Worldwide. All rights reserved. No content on this page may be copied or used without permission from the Copyright Holder. Contact